chevron

• In the beginning
• The concept
• The music
• Recording session
• The finished campaign

Autumn 2006. New York advertising agency McGarryBowen are pitching a campaign for Chevron.

To accompany their ideas, they use a track which Rage had composed for the launch of the Freedom Towers - the iconic designs which will eventually replace the Twin Towers. The feedback is overwhelmingly positive, and the pitch is sealed.

case studies

• Chevron
• Disney
• JK Rowling: A Year in the Life of...
• Stella Artois
• Sunday Times
• US Olympic Committee