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30th September 2007. The global advertising campaign launches with the premiere of the Untapped Energy advertisement on CBS’s “60 Minutes”. In a world first, it took over the entire ad break to show the 2 and a half minute spot in its entirety. Since then, numerous other spots have been created, all using Rage’s Chevron Anthem, broadcast on television and radio in the United States and pan-regionally in Latin America, Europe, Africa, Asia and the Middle East.

The campaign has been phenomenally successful, continuing to show worldwide, and creating a huge buzz on internet forums. It was the first time an oil company had been recognised by Advertising Age, making it into their Top Ten “Most Respected Commercials”. Response to the music has been equally overwhelming. After being inundated with email requests from around the world, the track, called Symbiotic, was released as a single on iTunes.

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