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For a project of this scale, it’s essential that the agency, client and editors are all involved with the music. Chevron loved the soundtrack from the initial pitch, so we had a great starting point. We spoke in depth with the various creatives, to get a hold on the emotional impact that they wanted to achieve. We had to match the uplifting feel of the campaign and came up with a main piano theme, which would crescendo into a full orchestra track. One 2 and a half minute film would subsequently be adapted into various 60 and 30 second spots, so we decided the best solution would be to create a 4 minute track, with plenty of dynamics, which could then be edited as the process evolved. As the shoot progressed, storyboards and rough visuals were sent to us from around the world. We'd tweak the music to these visuals, uploading tracks to our ftp site for the main edit suite in New York, enabling them to carry on editing to the latest music. With the final cuts done, all that was left was to replace the synthesized orchestra with real players.
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