The Sunday Times

the sunday times

 

The rebranding campaign (including a new masthead and a bespoke typeface) was the first marketing change in 9 years and focussed on promoting the quality and range of content in the Sunday newspaper. The television advertisements were created by CHI & partners.

Each spot promotes the weekly in-depth features on figureheads and celebrities including Barack Obama, Peter O’ Toole, Angelina Jolie, Amy Winehouse and Britney Spears.