The Sunday Times

sourz

Sourz (Maxxium UK’s liqueur brand) undertook its first TV campaign, to advertise their new Raspberry flavour. The nationwide marketing campaign also involved a partnership with MTV, helping to bring the personality of the Sourz brand to life.

The 30 second TV advertisement, created by The Leith Agency, follows two people on a fast-paced race from the office to a bar to meet their friends and begin their weekend.

The Sourz main target market is 18-24 year olds and this advertisement reinforces the role of Sourz in getting ready for the weekend ahead and fun times with friends.

Watch the ad here>